Professional digital marketing consultant course
Master Digital Marketing in 15 Days!
Learn with our digital marketing experts how to build a campaign strategy from scratch, determine the appropriate types of content, and launch your campaigns through Google and social media platforms.
Learn professionally and correctly, through a consistent and orderly approach, how to achieve success and spread for your emerging project through various means of communication, using the available digital tools.
In addition, you will practice everything you learn on real plans and strategies for real-world clients.
Course Sections:
In this section you will learn:
- Introduction to digital marketing
- What is the difference between traditional marketing and Digital Marketing
- The first steps to start and succeed your online project
- STP analysis for the project and the client
- How to launch the brand and choose the right target market
- The importance of the brand
- How to choose your brand
In this section you will learn:
- Project analysis
- Building the personalities of potential customers and purchasing decision makers.
- How to generate ideas.
- Tools that help listen to the audience and know their opinion.
- Content building strategies.
- Why doesn’t content deliver effective results more often?
In this section you will learn:
- Facebook and Instagram ads.
- Snapchat ads.
- Twitter Ads.
- TikTok and YouTube ads.
- LinkedIn Ads.
In this section you will learn:
- Digital Marketing strategies.
- What information must be available before starting the online plan?
- Who is your customer and how do you describe them?
- Who is your competitor and how do you study them?
- Online tools to study competitors.
- SWOT analysis of competitors.
- Online business plan for the coming period.
- Receiving a sample of an integrated marketing plan for a client.
In this section you will learn:
- How to build advertising campaigns on the Google search engine
- How to choose the appropriate research words.
- How to improve your ad quality score.
- Criteria for ad number 1 or 2, etc., to appear in the search engine.
- Strategies for advertising on the Google search engine.
In this section you will learn:
- How to build a marketing plan using the SOSTAC Model
- How to analyze competitors and analyze their strengths and weaknesses SWOT Analysis.
- How to formulate and build the marketing objectives of the plan appropriately.
- Strategies for implementing goals using different platforms
- On social networking sites.
- How to distribute roles among the work team and manage the team and follow up on the implementation of the plan.
- An actual workshop on the plan within the course.
Hours
45 hours
Price
Duration
15 days
Why enroll in the Professional Digital Marketing Consultant Course?
The course teaches
individuals and marketers how to use various marketing tools to attract and communicate with the target audience and convert followers into customers.
It will teach you
how to create valuable content for your target audience and enhance your ability to interact with customers in effective ways.
You will learn
How to build a long-term strategic plan that ensures achieving your project goals and increasing your presence across all digital communication platforms.
You will be able to
Understand modern tools and techniques to measure the performance of different campaigns, analyze and improve their performance.
You will learn
How advertising campaigns work on Google, the different types of ads on search engines, and how to launch an advertising campaign on Google from scratch.