Diploma in Marketing and E-Commerce for Professionals
Diploma in Marketing and E-Commerce for Professionals
Welcome to the digital future..
Where trade is managed and marketed through virtual worlds.
The question here is, will you be able to keep up with all these changes?
Of course you can if you register and subscribe to the Diploma in Marketing and E-Commerce for Professionals!
Within 108 hours, divided into 33 days, you will be able to professionalize digital marketing across all the different electronic platforms, and you will also know the ins and outs of managing e-commerce and making profits in it..
Diploma themes:
First: Digital Marketing
In this section you will learn:
- Introduction to digital marketing
- What is the difference between traditional marketing and Digital Marketing
- The first steps to start and succeed your online project
- STP analysis for the project and the client
- How to launch the brand and choose the right target market
- The importance of the brand
- How to choose your brand
In this section you will learn:
- Project analysis
- Building the personalities of potential customers and purchasing decision makers.
- How to generate ideas.
- Tools that help listen to the audience and know their opinion.
- Content building strategies.
- Why doesn’t content deliver effective results more often?
In this section you will learn:
- Facebook and Instagram ads.
- Snapchat ads.
- Twitter Ads.
- TikTok and YouTube ads.
- LinkedIn Ads.
In this section you will learn:
- Digital Marketing strategies.
- What information must be available before starting the online plan?
- Who is your customer and how do you describe them?
- Who is your competitor and how do you study them?
- Online tools to study competitors.
- SWOT analysis of competitors.
- Online business plan for the coming period.
- Receiving a sample of an integrated marketing plan for a client.
In this section you will learn:
- SEO basics
- The correct ways to conduct research on specific and targeted keywords,
- How to write content compatible with modern SEO factors.
- How to target the right keywords to appear quickly in search results
- How to do internal On-Page SEO and external Off-Page SEO in a professional manner.
- The correct ways to build backlinks to build a website in a short time.
- How to choose the appropriate research words.
In this section you will learn:
- How to build advertising campaigns on the Google search engine
- How to choose the appropriate research words.
- How to improve your ad quality score.
- Criteria for ad number 1 or 2, etc., to appear in the search engine.
- Strategies for advertising on the Google search engine.
In this section you will learn:
- How to build a marketing plan using the SOSTAC Model
- How to analyze competitors and analyze their strengths and weaknesses SWOT Analysis.
- How to formulate and build the marketing objectives of the plan appropriately.
- Strategies for implementing goals using different platforms
- On social networking sites.
- How to distribute roles among the work team and manage the team and follow up on the implementation of the plan.
- An actual workshop on the plan within the course.
Second: E-Commerce
In this section you will learn:
- Laying the right foundations for the beginning
- Find out everything you will need to get started successfully
- The most suitable and most profitable projects in the world
- How to avoid failure, and take the necessary precautions to ensure the success of your project.
In this section you will learn:
- The foundations and rules that qualify you to enter the field of e-commerce in the correct manner
- What is e-commerce and its types?
- The most common e-commerce concepts and terminology
- How to establish your own company
- The most important factors for success in e-commerce
- Moving from local to global.
- How to expand your reach and increase your customer base
In this topic we will learn:
- The tools that make it easier for you to create a store within a few minutes.
- Know how to use WordPress and WooCommerce to set up your store (no technical skills)
- How to prepare your store and products in a professional way that attracts your customer and leads him to complete the purchase process.
- The ideal way to manage sales and inventory.
In this section you will learn:
- The correct way to choose the appropriate shipping companies
- How to choose payment gateways that suit customers
- What are the different payment and shipping methods and how to choose the most appropriate one
- How to sell before you buy, and the journey of searching for products.
In this section you will learn:
- How to prepare a successful electronic content strategy
- Analyze the brand and competitors correctly
- How to create content that influences your customers and convinces them to buy
- How to prepare this content in a way that is SEO friendly and helps your store appear in the first results.
- Tools needed to measure content performance and its impact
In this section you will learn:
- How to create a desire for your customer to order more or buy other products
- The tools necessary to make the customer buy more than one product at the same time
- How to configure your online store to create an easy and convenient customer experience
- How to target your customers to buy again
In this section you will learn:
- The most popular methods and strategies that reach a larger customer base
- How to create organized advertising campaigns
- How to manage it professionally so that it generates more profits than you can imagine.
- What should be done before and after creating the advertising campaign
- What are keywords and the importance of identifying them?
- Ways to modify campaigns during their operation
- Step-by-step practical training on creating a successful advertising campaign
In this section you will learn:
- Beginning with an explanation of the concept of affiliate marketing
- How it works and how to choose the most suitable locations
- How to choose products
- How to target customers and promote in a successful way
- How to guide customers to make a specific decision, such as: purchasing, registering, and subscribing.
- How to achieve the highest percentage of profits through it
In this section you will learn:
- How to bring products into online stores correctly
- How to choose the appropriate and appropriate items to add to the online store
- How to sell in international stores correctly using drop shipping
- How to choose the best platforms for drop shipping
Hours
99 hours
Price
2750 SAR instead of 4150
Duration
30 days
What will you learn?
Besides mastering all the basics of digital marketing
building plans and strategies, launching various advertising campaigns, content marketing, and evaluating the performance of your advertising campaigns, you will be able to learn everything you need to start your project in e-commerce.
You will learn
how to create an online store, and how to manage it successfully and effectively.
You will know
how to deal with different shipping companies, how to choose among them, and you will learn about electronic payment gateways.
You will study
how to create sales content for e-stores, and how to design a successful marketing and sales path that ensures increasing the customer basket and thus increasing sales.
At the end of the course
you will receive a free online store on Basket for a month and a free subscription for two months on the Four Streams platform for two months to start your e-commerce project with all the tools necessary for success.